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    <title>thenextgroup</title>
    <link>https://www.thenextgroup.com.au</link>
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      <title>HR has found Its backbone , and the profession Is better for it</title>
      <link>https://www.thenextgroup.com.au/hr-has-found-its-backbone</link>
      <description>The Next Step Director for Queensland Geraldine Doyle reflects on the history of the HR profession and looks to the future for people and culture professionals</description>
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           The Next Step Queensland Director, Geraldine Doyle, reflects on HR's history and looks to the future
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           I’ve been recruiting in HR for 23 years. I’ve watched the function transform from something that was rarely taken seriously into one of the most complex, commercially demanding disciplines in any business.
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           HR still gets a bad rap. There’s a persistent image of the function as the 'people police' — the team that manages performance plans, writes policies, and occasionally brings a fruit bowl into the office. It’s a caricature, and an outdated one. It persists partly because the profession has been on an uneven journey — and the people driving it forward deserve more credit than they get.
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           From Welfare Officers to the Executive Table
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           HR didn’t start with a great deal of status. In the 1800s, we were welfare officers. Then personnel officers, who were largely transactional, focused on payroll and compliance - a doing function, with limited strategic influence.
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           The shift happened in the early 1990s, when David Ulrich reframed HR as a strategic business partner. The impact was real. It changed who was attracted to the function — commercially minded professionals began actively choosing HR as a career, drawn by the opportunity to sit at the executive table and shape how businesses perform.
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           Today, a well-run business has three critical functions in equal measure: the CFO looking after finances, the COO running operations, and the CPO leading people. HR has earned that seat. The question is whether the people filling it are ready to own it.
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           What 'Commercial' Actually Means
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           I get asked often what a commercial HR professional looks like. The most useful answer I can give: they speak the language of the business, fluently.
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           When you sit with them, the conversation is about what the business needs to look like in three to five years, and how people strategy gets it there. They’ve lifted up and out of the function. They hold a business leader’s perspective alongside their HR expertise.
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           The best ones I’ve placed have often done something unusual — they’ve stepped out of HR for a period. They’ve led an operational function. They’ve been a stakeholder to an HR team, which changes your understanding of what a business partner actually needs to deliver. That experience is hard to replicate in any other way.
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           At the junior end, it looks different but draws on the same instinct. It’s curiosity. It’s asking “why are we doing this?” and following that question until it connects to a business outcome. It’s being able to speak in percentages, dollar values, measurable change — articulating what moved, and by how much.
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           The Difficulty Nobody Talks About
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           Working in HR is genuinely difficult in a way that’s hard to explain to people outside the function.
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           You sit in the middle of commercial outcomes and advocacy for people. Those two things require constant navigation — they pull in different directions, often without a clean resolution. The HR professionals who do this well are the ones pushing back on the CEO when they need to, having the difficult conversations that others avoid, and making calls in genuinely grey territory.
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           That takes a particular kind of confidence. As a profession, HR has developed that confidence significantly over the last decade. The best HR leaders say no more than most, and they do it with clarity about why.
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           Where It’s Going
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           Some roles will change. Transactional HR advisor work — high-volume, process-driven tasks — is genuinely at risk from automation. That’s a reality worth acknowledging clearly.
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           Business partners
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           , though, are in a different position. The pace of change in organisations is accelerating. People need to be led through that change. Psychological safety, organisational design, workforce planning — these require human judgment, relationship, and influence that automation cannot replicate.
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           The specialist areas will evolve too. Industrial relations is becoming increasingly complex — Australian legislation rewards deep expertise, and businesses are bringing in legally trained professionals to navigate it. The intersection of IR, employee relations, and psychosocial safety is one of the most demanding and in-demand spaces in the market right now.
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           At the executive level, the CPO role is becoming more visible, more valued, and more scrutinised. The executives filling those roles have done the work to become genuinely commercially literate — and that’s raising the bar for everyone moving through the function.
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           The Profession Is In Good Shape
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           After 23 years, my assessment is that HR is in a stronger position than it has ever been. The people entering the function are smarter, more curious, and more commercially minded than at any point in my career. The ones rising through it have earned their progression by understanding business — and by having the backbone to act on that understanding.
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           That’s a profession that has fundamentally reinvented itself in a generation. It deserves to be recognised as such.
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           Geraldine Doyle
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           is a Director at Next Step in Birsbane, specialising in HR recruitment across Australia. She has over 23 years of experience placing HR professionals from early career through to executive level.
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      <enclosure url="https://irp.cdn-website.com/84a1dcb1/dms3rep/multi/blog+header.png" length="435682" type="image/png" />
      <pubDate>Thu, 07 May 2026 04:04:25 GMT</pubDate>
      <guid>https://www.thenextgroup.com.au/hr-has-found-its-backbone</guid>
      <g-custom:tags type="string">insights</g-custom:tags>
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      <title>TNG event - can't make it?</title>
      <link>https://www.thenextgroup.com.au/tng-event-can-t-make-it</link>
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           Don't worry, we'll keep you updated!
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            Just submit your email address
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           and we'll send you a summary of the key takeaways!
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      <pubDate>Mon, 04 May 2026 06:26:13 GMT</pubDate>
      <guid>https://www.thenextgroup.com.au/tng-event-can-t-make-it</guid>
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      <title>There are many variations of passages of Lorem Ipsum available</title>
      <link>https://www.thenextgroup.com.au/there-are-many-variations-of-passages-of-lorem-ipsum-available</link>
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           The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.
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           Make a list
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           Lists are great ways to stay on track. Write down some big things you want to accomplish and some smaller things, too.
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           Check the list regularly
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           Don’t forget to check in and see how you’re doing. Just because you don’t achieve the big goals right away doesn’t mean you’re not making progress.
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           Reward yourself
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           When you succeed in achieving a goal, be it a big one or a small one, make sure to pat yourself on the back.
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           Think positively
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           Positive thinking is a major factor in success. So instead of mulling over things that didn’t go quite right, remind yourself of things that did.
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      <pubDate>Thu, 15 Dec 2022 13:01:33 GMT</pubDate>
      <author>wow@shazamme.com (Default Author)</author>
      <guid>https://www.thenextgroup.com.au/there-are-many-variations-of-passages-of-lorem-ipsum-available</guid>
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      <title>Make the most of the season by following these simple guidelines</title>
      <link>https://www.thenextgroup.com.au/make-the-most-of-the-season-by-following-these-simple-guidelines</link>
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           The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.
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           Make a list
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           Lists are great ways to stay on track. Write down some big things you want to accomplish and some smaller things, too.
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           Check the list regularly
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           Don’t forget to check in and see how you’re doing. Just because you don’t achieve the big goals right away doesn’t mean you’re not making progress.
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           Reward yourself
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    &lt;p&gt;&#xD;
      
           When you succeed in achieving a goal, be it a big one or a small one, make sure to pat yourself on the back.
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           Think positively
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           Positive thinking is a major factor in success. So instead of mulling over things that didn’t go quite right, remind yourself of things that did.
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      <enclosure url="https://irp.cdn-website.com/md/dmip/dms3rep/multi/happy-laptop-woman-success.jpg" length="96988" type="image/jpeg" />
      <pubDate>Tue, 29 Jun 2021 08:21:48 GMT</pubDate>
      <author>wow@shazamme.com (Default Author)</author>
      <guid>https://www.thenextgroup.com.au/make-the-most-of-the-season-by-following-these-simple-guidelines</guid>
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      <title>Keep in touch with site visitors and boost loyalty</title>
      <link>https://www.thenextgroup.com.au/keep-in-touch-with-site-visitors-and-boost-loyalty</link>
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           There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.
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           Here are some reasons to make blogging part of your regular routine.
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            Blogging is an easy way to engage with site visitors
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           Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.
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           Show customers your personality
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           When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.
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           Blogging is a terrific form of communication
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           Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.
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           It’s a great way to support and boost SEO
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           Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so  search engines can find your content.
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           Drive traffic to your site
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           Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!
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           Blogging is free
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           Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.
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           A natural way to build your brand
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           A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.
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      <pubDate>Tue, 29 Jun 2021 08:21:48 GMT</pubDate>
      <author>wow@shazamme.com (Default Author)</author>
      <guid>https://www.thenextgroup.com.au/keep-in-touch-with-site-visitors-and-boost-loyalty</guid>
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      <title>Tips for writing great posts that increase your site traffic</title>
      <link>https://www.thenextgroup.com.au/tips-for-writing-great-posts-that-increase-your-site-traffic</link>
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           Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.
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           Speak to your audience
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           You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about
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    &lt;/p&gt;&#xD;
    &lt;br/&gt;&#xD;
    &lt;b&gt;&#xD;
      
           Take a few moments to plan your post
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    &lt;/b&gt;&#xD;
    &lt;br/&gt;&#xD;
    &lt;p&gt;&#xD;
      
           Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.
          &#xD;
    &lt;/p&gt;&#xD;
    &lt;br/&gt;&#xD;
    &lt;b&gt;&#xD;
      
           Don’t forget to add images
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    &lt;/b&gt;&#xD;
    &lt;br/&gt;&#xD;
    &lt;p&gt;&#xD;
      
           Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.
          &#xD;
    &lt;/p&gt;&#xD;
    &lt;br/&gt;&#xD;
    &lt;b&gt;&#xD;
      
           Edit carefully before posting
          &#xD;
    &lt;/b&gt;&#xD;
    &lt;br/&gt;&#xD;
    &lt;p&gt;&#xD;
      
           Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.
          &#xD;
    &lt;/p&gt;&#xD;
  &lt;/div&gt;&#xD;
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      <pubDate>Tue, 29 Jun 2021 08:21:48 GMT</pubDate>
      <author>wow@shazamme.com (Default Author)</author>
      <guid>https://www.thenextgroup.com.au/tips-for-writing-great-posts-that-increase-your-site-traffic</guid>
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